What should be taken into consideration when taking product photos?

Photographer shooting products at Antalya Violet Studio

Product photography

Photography is the tool that provides the most realistic information about the product in conditions where people cannot touch the product. The need for product photography has increased accordingly. Product shooting is one of the most important elements of promoting a brand. While it is known that successful product shots will increase sales, it is obvious that unsuccessful ones will decrease sales. For this reason, there are things that need to be taken into consideration during product shooting in order not to create a bad image for the product and the brand. It is possible to promote the product flawlessly with a few points that the photographer and the company will pay attention to. Product photography is requested for use on websites, for businesses, catalog brochures or posters, and in other digital media tools.

What are the points to be considered regarding product photography?

Product photography requires different shooting and lighting techniques depending on the product, its raw material, and its permeability. Composition is very important in product photography. Other elements that match the product should highlight and complement the product. However, there are different shooting techniques for product shots, low aperture shots using depth of field to highlight the product. High aperture shots to show the entire product and its details.

Scenario and Fiction

Every product shot has a story. In order to capture successful shots, the photographer must create the scenario that will reflect the product in the best way. Shootings made in studios prepared with accessories suitable for the scenario are more successful. Product shots that will make a difference in the industry and convince potential customers by standing out from competitors will create the corporate identity of the company. With the results obtained in product shots that are left to the imagination and experience of the photographer, the brand's showcase is created, e-commerce sites are activated, and sales and marketing revenues are increased.

The importance of equipment for product photography Equipment is very important, 50% of photography is light and this light is mostly used artificially. It is also necessary to pay attention to the machines and equipment used when taking product photography. Large cameras such as 35 mm require high light for depth of field. You may need extra flashes for this. Apart from this, the caliber of the lenses to be used in shooting must be appropriate for the shooting. When it is necessary to view the entire environment in a narrow area, a wide-angle lens should be used, and if certain areas are to be shot from a certain distance, long-caliber lenses called telezoom lenses should be used. Additionally, product photographs can be taken using the product shooting tent and table, tripod, reflector, reflectors, external flashes, lightbox, softbox and backdrops. is created successfully.

With a successful product shoot;

*The brand will be promoted successfully.

*The target audience will be reached faster.

*The desired message will be delivered directly.

*The company's advertising and marketing revenues will increase.

*Photos that can be used in every promotional medium will be obtained.

You can take a look at our references that we have successfully shot regarding product photography.

Violet Digital Advertising Agency is here to highlight your brand!

As Violet Digital Advertising Agency, we are here to highlight your brand in the digital environment and present your difference to your customers in a creative way. With all our services in the field of digital advertising, we support you to always be ahead of your competitors. For all your questions, problems and needs in the field of digital advertising, please contact us at info@violetdigitalagency.com or +90 ( You can reach us at 543) 402 19 83